About

the Beginning

On a quest for better produce, Santa Monica residents flocked to Mrs. Winston's Green Grocery when it first opened in 1987. Local farmers markets didn't exist and big grocery stores weren't offering organic options. Ed Winston recognized the need for quality local produce and launched a farm stand style market in Santa Monica, CA. He took his knowledge and experience from his years at Ralph's Grocery and came up with the idea for a small retail store with the fresh, organic goods. A place where locals could touch, feel, and smell the difference of high quality produce.

Fortunately, Ed didn't have to look far to find his business partner. His mother, Mrs. Winston, would bring the enthusiasm this new venture required. With a keen eye and knack for detail, she exemplified the warm, local atmosphere of their new store, Mrs. Winston's.